PRIME Research

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Join PRIME Research for a free afternoon seminar offering practical advice on social media measurement’s hot topics, led by experts from the CIPR’s Social Media Panel.

CIPR

Come and hear practical tips and advice for social media measurement success from members of the CIPR’s Social Media Panel in this free half-day conference.


When: Wednesday 17th September, 2pm – 7pm

Conference programme: 2pm – 5:30pm

Networking: Complimentary drinks, nibbles and networking from 5:30pm – 7pm

Where: Ketchum, 35-41 Folgate Street, London, E1 6BX


In support of AMEC’s Measurement Week 2014, PRIME Research presents a free afternoon seminar answering all of the issues we face when measuring our communications programmes in this digital age. Crammed full of practical advice, how to’s and relevant case studies, this is the one event not to miss. But hurry, with all costs covered by global communications measurement experts PRIME Research, this event will sell out fast.



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Program

2pm – 2:15

Welcome and opening remarks

No slide download available
Stephen Waddington, Director, Ketchum Europe and President, CIPR

Ketchum

Stephen Waddington


2:20 – 2:55

Social Media Measurement – A Practical Approach to Measurement Success

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Richard Bagnall, CEO PRIME Research UK & Chair AMEC Social Media Panel

  • Avoiding the pitfalls – Why the metrics of the past don’t work today
  • Planning for success – measuring what matters, not counting what’s meaningless
  • A simple approach that will work in your organisation. Guaranteed!

PRIME Research

Richard Bagnall


3pm – 3:25

Measuring the impact of social media on business outcomes

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Andrew Bruce Smith, Managing Director, Escherman

  • Measuring the role of social in a multi-channel environment
  • Tools and techniques for measuring outcomes rather than outputs
  • Placing an economic value on direct and indirect social media contribution

Escherman

Andrew Bruce Smith


3:30 – 3:55

Welcome to the Real World of Influencer Measurement

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Adam Parker, Founder, Lissted

  • Identifying the right influencers
  • What really makes someone influential?
  • The metrics that matter (and the ones that don’t)

Lissted

Adam Parker


4pm – 4:20

Refreshment Break


4:20 – 4:50

Social Media Metrics in Action. USING AMEC’s Social Media Measurement Framework to evaluate digital campaigns

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Elayne Phillips, Head of Strategic Analytics and Evaluation, DEFRA

  • How DEFRA moved from measuring basic output metrics to measuring changes in public & stakeholder behaviour
  • Using social analytics for actionable insights and for upward internal reporting

DEFRA

Elayne Phillips


4:55 – 5:20

Helping clients conquer social media

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Ben Levine, Vice President on Ketchum’s Global Research and Analytics team

  • The role agencies play in social media measurement for clients
  • Finding the right tools, leveraging in-house resources, choosing the right metrics
  • How social media measurement makes a PRs life easier

Ketchum

Ben Levine


5:20 – 5:30

PRIME Research

Richard Bagnall


5:30 – 7pm

Networking, complimentary drinks and nibbles




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Speaker Bios


Stephen Waddington, Director, Ketchum Europe and President, CIPR

Stephen Waddington Stephen Waddington has earned a reputation as a public relations moderniser, thought-leader and consumer engagement advocate through senior roles during the last 20-years as a public relations consultant, author and journalist.

He is European digital and social media director for Ketchum. He is President of the CIPR, the professional body for the UK public relations industry, and a Chartered PR Practitioner.

Stephen is co-author of #BrandVandals (Bloomsbury, November 2013) and Brand Anarchy (Bloomsbury, February 2012), and editor and contributor to Share This(Wiley, July 2012) and Share This Too (Wiley, September 2013).






Adam Parker, Founder, Lissted

Adam Parker Adam brings a unique perspective to PR and measurement. A Fellow of the ICAEW, he started his career with PwC spending over nine years in its audit, corporate finance and consultancy practices.

In 2000 he helped start RealWire, the UK’s first dedicated online news release distribution company and has operated as its chief executive for the past seven years.

Adam is a member of the CIPR’s Social Media Panel and contributed chapters to the CIPR’s Share This books on the need to incorporate Twitter into a modern media relations strategy and how to measure social media influence.

His latest venture, Lissted, takes a radical superhuman approach to social listening and influencer discovery that uses real world authority to identify and predict who matters, and the conversations that matter.






Andrew Bruce Smith, Managing Director, Escherman

Andrew Bruce Smith

Andrew Bruce Smith is the founder and Managing Director of digital communications consultancy Escherman. With a career spanning 29 years, Andrew has implemented many successful marketing communications programmes for brands such as IBM, MySQL, and Apple.

He is co-author of two best-selling social media books – Share This: a practical handbook to the biggest changes taking place in the media and its professions  (Wiley 2012). And Share This Too: More Social Media Solutions for PR Professionals  (Wiley 2013).

Andrew is also a trainer in measurement, evaluation, social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) ,a member of the CIPR Social Media panel and a guest lecturer at the University of Leeds Business School.






Elayne Phillips, Head of Strategic Analytics and Evaluation, DEFRA

Elayne Phillips

Elayne has a background in the private and public sector, her degree is in business, her expertise is in project management and her experience is in internal and external Government communications. She has pioneered an award winning cutting edge horizon scanning and social analytics programme in the Department for Environment for the Environment, Food and Rural Affairs which is being explored for roll out across Government. She is also on the Board of Directors for the International Association for the Measurement and Evaluation of Communications and is on the Social Media Panel for the Chartered Institute of Public Relations.






Richard Bagnall, CEO, PRIME Research UK

Richard Bagnall Richard has 20 + years’ experience in communications measurement. He co-founded Metrica in the ‘90s and as its Managing Director led the company from start up into one of the world’s most formidable international specialists before selling it to Gorkana Group in 2009. Richard remained at Gorkana group for 4 years operating as MD of Global Insights before leaving to join global communications measurement consultancy PRIME Research in 2014. Richard is PRIME Research’s UK CEO and SVP of Europe. PRIME has nine offices around the world, employs over 700 staff and provides analysis and consultancy services on mainstream and digital media to many of the world’s most recognised brands and organisations.

Richard is a board director of AMEC (the International Association for the Measurement and Evaluation of Communications) and chairs its social media measurement committee. He is a member of the CIPR’s social media panel with whom he wrote the social media measurement chapters in both best-selling books ‘Share This’ and ‘Share This Too’. He is a member of the UK Government’s Cabinet Office Evaluation Council which meets every 6 weeks to guide Government Departments and Arm’s Length Bodies on how best to measure their communications. In addition to this work, Richard was one of three external specialist reviewers that completed a full analysis of the UK Government’s Digital Communications Capabilities co-authoring a report on which future Government digital communications strategy is to be based.






Ben Levine, Vice President Global Research and Analytics, Ketchum

Ben Levine

Ben has been working with Ketchum’s Global Research & Analytics for nearly 8 years and is responsible for designing and leading research, measurement and evaluation projects for clients such as Philips, P&G, MasterCard and DSM. Ben has a Bachelor’s in Business Administration from the University of New Hampshire, and studied journalism at Boston University. He is European chapter member of the International Association for the Measurement and Evaluation of Communications (AMEC), and speaks regularly on the topic of measurement in communications.





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Contact us

PRIME Research UK Ltd.
58 St. Aldates,
Oxford, OX1 1ST
www.prime-research.com

Richard Bagnall
E-mail: ukoffice@prime-research.com
Telephone: 01865 324 911